How To Craft A Powerful and Profitable Personal Brand or Business Story
In this two-part Masterclass, Fran Harris shows you how to build a personal and business brand that allows you to connect more deeply with your audience so that they view you as their coach, mentor, guru and guide.
Part I: Crafting Your Unique Story
Discovering which parts of your story should be told and why
Finding the resonant points in your story that will WOW your audience
Learning a simple "blockbuster" process that guides Hollywood stories
Part II: Storyselling
How to deliver your story on paper, audio and video for higher impact
The keys to powerful storytelling that make "selling" easier
The 3 mistakes most storytellers make when building their brands and how to avoid them
NOTE: Your first class will be available Thursday at 8 pm cst - and will be emailed directly to you for access. Part II will arrive one week later.
Fran Harris has been teaching online since 1998 and has appeared on The Today Show, Good Morning America, CNN, CNBC and many other networks and shows as a life, business & marketing coach. Her clients include solopreneurs, CEOs, non-profits, universities and billion-dollar corporations such as Coca Cola, Lockheed Martin, Wells Fargo and 3M. Fran also taught in the University of Texas at Austin's award-winning Advertising department, teaching a wide range of courses on advertising, Internet, sales, blogging and much more.
She hosted her own TV series, Home Rules, on HGTV, and is currently a play-by-play announcer for ESPN's family of networks including ESPN, ESPN2, ACC Network, SEC Network & Longhorn Network. Fran is a former elite basketball player who was an NCAA Champion at The University of Texas at Austin and was a member of the Houston Comets' first WNBA Championship team.
She's traveled to more than 30 countries as an athlete, business coach & corporate consultant, and has taught millions virtually and on stages around the globe, on a variety of topics including business, publishing, television, media, marketing, social media, online marketing and yes, sports success.
The author of more than 20 books and over 100 digital products & courses, Fran's also taught filmmaking and screenwriting at SXSW, Austin Film Festival, Moondance, Capital City Black Film Festival, Creative Screenwriting and many others. She's also a real estate developer whose company is currently developing a slate of sports facilities, the first set to open in 2022.